Original Danish Butter Cookies are a special treat in the Asian market. A traditional gift for those we hold near and dear to our hearts. Bisca has been on the market as long as butter cookies have existed, but the competition is growing quickly and ‘the original’ and ‘royal’ Danish butter cookies have been copied endlessly. Bisca saw the necessity of doing something new and different from the competitors.
Brief:
Develop a new concept and design for Bisca's Danish Butter Cookies for the Asian market. The well known baker and founder of the established Danish brand ‘Karen Volf’ were to be used as sender of the new concept. With the intent of differentiating from competitors and innovating within the category, Bisca want to reestablish their relevance in the market.
Solution:
The new design concept unfolds with a younger edition of Karen Volf as the entrepreneur behind Danish Butter Cookies. Karen is the front figure and is illustrated through a style of Nordic roots and a modern feel. In combination with the chosen font, there is a balance between the classic product and the new, modern context. A concept that can expand over time with other Danish classics.