Part of Coca-Cola’s bottled water portfolio includes Bonaqua in Sweden, Norway and Finland. The portfolio is fragmented with different positions and market shares due to local differences in consumer taste, preferences and competitive landscape.
Brief:
To create a flexible and outstanding label design including all relevant water clues for Coca-Cola's quality bottled water unifying the different portfolio and brand positions.
Solution:
The logo was reshaped and centralised and by focusing the design on fresh fruits submerging in water, highlighting the different Bonaqua flavors, the new label design is playful and fresh while indicating natural taste. And at the same time making room for the broad portfolio.