Bon Appetit Group is a family owned Danish company specializing in homemade takeaway meals using only the best seasonal ingredients. Their new takeaway concept, Signature Taste, contains a large range of homemade salads and sandwiches.
Brief:
Create a new brand identity and packaging design for Signature Taste.
Solution:
Bessermachen created a minimalistic packaging design that puts the food first. Keeping the color scheme happy and warm, the packaging was adorned with a graphic representation of select ingredients in a classic ‘potato print’ style to highlight the handmade quality of the product.