Cocktails are as trendy as ever before - and more and more are experimenting with mixing an authentic cocktail at home, just like you’d have it at a cocktail bar in the city. Imerco is launching their own series of bar accessories to mix cocktails at home.
Brief
The new bar-series should live under the name ‘Mixology by Casa Living’ and partake in raising Imerco’s profile through a strong Private Label design.
Solution
The new design concept is based on the idea that it's an art form to mix a cocktail - boiled down to the concept line: ‘The art of mixing’. Set in a strong and artistic style of photography with cocktails, products and ingredients - all in wonderful artistic unity. A concept filled to the brim with food appeal that makes you want to try mixing at home - while still making it easy to understand the different product types.
Design by Bessermachen. Photography by Mikkel Jul Hvilshøj.