Client:
Karamelleriet
Brief:
Create a design that inspires gift giving.
Solution:
The caramels from Karamelleriet speak for themselves. But how do you make a product relevant on all occasions? And how do you increase sales from one to two? Bessermachen found the answer to these questions by developing a ‘belly band’ for the caramel packages, that bound two packages together. A simple solution that made Karamelleriet's communication both flexible and relevant, as the belt made it possible to say everything from "Congratulations" to "Just because".