Byens Plantetorv is a new green initiative to all plant loving Copenhageners. The aim was to create a destination where city dwellers - with or without green fingers - easily can buy and learn how to create green balconies in the city.
Brief:
With the characteristic building as a starting point and the combination of plants, city and knowledge, Bessermachen was asked to create an identity and concept for the new plant hall. The solution was to be pragmatic and simple to execute - and preferably in a sustainable way.
Solution:
Logo and identity are based on shapes and structures from the historic building on Reffen. The ceiling with the characteristic iron constructions in combinations with leaf structures created the foundation for the new logo. The expression became a fine balance between the raw feeling of Reffen and the organic from the plants. The identity was executed on facade, signs, plant tags and a long line of other elements for the opening on July 1st, 2021. All elements should be easy for the Plant Hall to execute themselves - so the solutions are made to be simple and practical in a busy everyday life.