From seasonal milk to Kefir to salted butter, Essens is a range of all-organic high-end Arla dairy products.
Brief:
Create a premium brand that stands out among the regular dairy products.
Solution:
Bessermachen created a visual identity and packaging with a unique palette of dark purple, blues, and orange, that stand in clear contrast to the usual light colors within the product category. The design is simple, pleasing to the eye and signals premium quality and indulgence. Bessermachen also came up with the name “Essens” to represent the quality and character of the products.