ANGAN is a sustainable handcrafted skincare brand from Iceland. The brand was created to embrace a way of utilising Icelandic raw natural materials.
Brief:
Design the visual identity for Angan Skincare.
Solution:
Angan is born from the cultural rituals rooted in Iceland – bathing in natural geothermal pools and the arctic ocean and using old remedies with wild, hand picked herbs that have been used for centuries to nourish the skin. We wanted to reflect this in our design. The logo gives a nod to mountains, nature and runes with a sense of mystique and old nordic heritage. The green bottles symbolize the sustainability of the product, but also pay homage to the bottles used at pharmacies in the old days.